Fronted by indiepop blonde bombshell Tracy Tracy, The Primitives emerged from the independent scene of the mid-80s that spawned The Jesus and Mary Chain, My Bloody Valentine, The Wedding Present and Primal Scream. Their sound distilled the shimmering guitar jangle of the Byrds, the buzzsaw style of The Ramones and 60's girl group melodies into two and a half minute pop gems. Regular session guests on John Peel’s radio show, with many an appearance in his Festive Fifty, their career was boosted when Morrissey named them as one of his favourite bands.
A widely acclaimed first album, Lovely, made them the UK’s indie darlings, while the huge success of the single 'Crash' saw them cross over to a mass audience. Further chart success followed, along with two more studio albums, Pure and Galore, plus extensive tours of Europe and the US, before the band called it a day in 1992.
In 2008, Mojo Magazine voted the Primitives’ second single ‘Really Stupid’ one of the Top 40 UK indie singles of all time.
The band were reunited in 2009 by the untimely passing of their original bass player Steve Dullaghan, reforming to play a show in his memory later that year in their home town of Coventry; their first show together for 17 years. Bolstered by its success they went on to tour the UK in April 2010, receiving a rapturous response, followed by a headline slot at the Indietracks festival and shows in the US and Europe.
In 2011 the Primitives released the Never Kill A Secret EP through Fortuna Pop! The record featured two brand new songs and two covers of semi obscure female fronted songs. The latter being a precursor to the covers album Echoes and Rhymes, released on Elefant records in 2012.
An album of new original Primitives songs entitled Spin-O-Rama was released in 2014 and was showered with lavish praise. The general opinion being that it sounded like an alternative follow up to their classic 1988 album Lovely.
Cruel Summer's sound evokes the dazed, fuzzed-out, swirling noise of the late 1980s UK sound while still sticking to their pop roots--they've aptly been crowned San Francisco's "jangle darlings."
Following their 2013 release ST/EP on Sacramento's art/vinyl imprint Mt. St. Mtn., Cruel Summer is in the process releasing a 7" on Grabbing Clouds recorded in the propulsive, crisp style of the Los Angeles Part Time Punks Sessions with Michael Stock. Mastered by Kramer of Galaxie 500 and Low, the Part Time Punks Sessions recordings feature a louder, raucous version of "Leeches"--a cacophonous love song to the soul of San Francisco before the tech boom began to bleed it dry. The moody cover of Pylon's "Crazy" features the sharp, chorus-y guitars of its original with the hum of Mexican radio hidden under the surface.
In 2014 the four-piece played the TBD Festival in October with Blondie, Kurt Vile, DIIV and Beach Fossils, to name a few. To wrap the year up they released 'Leeches' on a single-sided leathe cut on Rocinante Records and finally released a awesome video showing the true spirt of San Francisco.
2015 had the band back in the studio for their long anticipated full length LP release on mt. st. mtn. , working with recording maestro Jason Kick (Maus Haus, Rent Control), it will definitely something to pay attention to in 2016.