Rock Rubber 45s
ROCK RUBBER 45s is a cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand lens of
authentic NYC culture orchestrator Bobbito García. The film explores García’s youth dealing with mistreatment, educational quandaries, identity, and loss as well as his ascension to self-determination as an adult
freelance creative. The ballplayer/author/DJ/filmmaker has carved an independent career that has inspired millions throughout the world, and
has affected the growth and direction of the footwear, hip hop, and sports industries in the process.
Formerly known as Bobbito the Barber and currently as DJ Cucumber Slice. Bobbito has been doing good things for the underground hip-hop scene for many years now. In 1990, he met DJ Stretch Armstrong and together they started the now infamous "Stretch Armstrong & Bobbito Radio Show" on WKCR-NY 89.9 FM (aka. 89 Tek-Nine). The show gave air-play to tons of underground acts and introduced future stars to NYC listeners. The show was voted the "best Hip Hop radio show of all time" by the Source Magazine in '98. In 1998, Stretch left the show and the show became "The C.M. Famalam Program" and featured DJ Lord Sear alongside Bobbito until 2002. Bobbito also founded and ran the seminal underground hip-hop label "Fondle Em' Records" from 1995-2001. He also owned and operated "Bobbito's Footwork", a record, clothing, & sneaker store from 1996-2000... For a full bio click the link below.