PLAG (Play Like A Girl) hosted a workshop this past Saturday at The Echo featuring a panel of women working in the live music sector, each with a different perspective and role to play. They broke down everything from routing the tour, booking the shows, best practices for marketing and promoting shows, and how to survive on the road.
Liz Garo (EVP of Talent Spaceland Presents)
Kiran Gandhi (Madame Gandhi, Touring Artist + Activist)
Britt Witt (Talent Buyer at The Hi Hat)
Megan Gersch (Creative Director, Spaceland Presents)
Nichole Schrad (Director Of Tour Marketing, Mercenary Management)
Some notable pieces advice from the panel:
If you’re an up and coming band, it’s important to be accessible. Keep your bios short, simple, and easy. Make sure your links work, make it easy for the people booking you.
What can you contribute to your audience other than “come to my show”?
It’s important to have an aesthetic, or “brand/look”, cool artwork or creative direction. You want your voice to be visually strong!
Be courteous, timely, and respectful as a band. Be nice to the staff! And the sound guy!
Experiment with social media – see when your audience reacts more. Try posting in the morning or at night to see when you get the most engagement. Algorithms are a thing.
Try not to play more than 1-2 times a month in the same city, you don’t want to wear people out.
If you’re a young band, don’t be in a rush to get a manager. Try to learn the ropes of the business- get to know people, network, learn how it all works before you trust someone.
Check out more highlights below!
Video by Vianne Robitaille
Photo by Sofia Wolfman
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